WebFX reports on five advertising trends from the 2026 Big Game, emphasizing mass relevance, celebrity endorsements, ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

A video game analyst predicts that players are going to be hit with ads even when putting their games on pause.

With the rise of “cozy gaming” culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

Billions of engaged consumers with disposable income spend hours of their lives playing mobile games. But, for some reason, marketers are still only dipping a toe. And that’s been the case for years. ...

Want your advertisements to be seen? Go after mobile gamers. According to a new study, over 50 percent of highly engaged mobile gamers are willing to watch video ads, complete surveys, or install apps ...