Wrinkles got pampered.

With four fuchsia rollers perched atop her head, Toni Bravo's bare face fills the screen, hinting at what's to come. "Get ...

Social media star and beauty influencer Alix Earle is once again setting the internet buzzing, this time with a GRWM (Get ...

Move over beauty influencers—there's a new "Get Ready With Me" (GRWM) star in town, and she's got a very patient English Bulldog client. A viral TikTok from life.of.Sid shows a ...

Join me for a GRWM (Get Ready With Me) as I transform my look for tonight’s event! ✨ In this video, I walk you through makeup, hair, outfit choices, and styling tips to create a polished and ...

If your latest scroll left you asking, "What does GRWM mean?" you're not alone! The trendy acronym has been making the rounds on social media platforms like TikTok, and while it sounds confusing, it's ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

A woman sits in front of a phone camera propped up against her vanity. She leans in close to the lens, contorting her face to expertly apply foundation and contour, squinting a little to pencil her ...

These days, it seems like the second you become comfortable with one social media platform, everyone has moved on to the next. And with each new app comes a whole slew of new slang terms and acronyms ...

Beauty entrepreneur Danessa Myricks herself might be coming to a Sephora near you. The owner of the eponymous beauty brand has launched a “GRWM,” the acronym for “get ready with me,” tour to celebrate ...

There are 20 shades of GRWM Cosmetics’ Milk Tints, which can be used on the cheeks, lips, and eyelids. Bethany Talbot (right) hosts the Dermaction Plus by Watsons event. WHEN you usually attend events ...