CTV ad tech companies are trying to mimic the simplicity of digital ad buying, and it requires two things packaged together: data and speed. On Wednesday, FreeWheel unveiled a sell-side product called ...

Repetition and relevancy are also critical aspects of the experience. According to the research, more than half of streaming viewers report seeing the same ads repeatedly. This finding highlights the ...

Doug Knopper is Co-Founder and Co-CEO of FreeWheel, an online video advertising technology company. AdExchanger.com: What are some of the key learnings that you’re bringing forward from your ...

The E.W. Scripps Company is partnering with FreeWheel, Comcast’s global technology platform for television advertising, to increase advertising opportunities across women’s live sports content on ION, ...

Media buyers now have a path to access Lionsgate’s premium streaming content across its nearly 30 U.S. FAST channels for direct or programmatic buys through the FreeWheel SSP, the world’s largest ...

LONDON & PARIS--(BUSINESS WIRE)--FreeWheel, A Comcast Company and video advertising software provider, today announced the promotion of Virginie Dremeaux to Vice President of Marketing and ...

FreeWheel and Roku announced an expanded partnership, enabling direct access to Roku’s premium connected TV ad supply through the FreeWheel Streaming Hub, enhancing transparency, demand signals, and ...

NEW YORK--(BUSINESS WIRE)--FreeWheel, a global technology platform for the television advertising industry, today announced the launch of Audience Manager, a new solution integrated into the company’s ...

Comcast-owned streaming advertising entity FreeWheel has a new General Manager for its media management software, Strata. “By appointing a GM and establishing Strata as a dedicated platform ...

Every time Aaron publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Acquisition will enable FreeWheel clients to participate more seamlessly in the growing programmatic TV ecosystem. NEW YORK--(BUSINESS WIRE)-- FreeWheel announced today that it has agreed to acquire ...