This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. DoorDash’s latest marketing effort, billed as its most ...

Persil has been a partner of Arsenal since 2023. Lindenberg says that the core ambition behind the work for the 2025/26 ...

ASIA PACIFIC - The explosion of football in Asia, and especially China, is broadening the industry sectors interested in marketing and sponsorship, but the sport and its teams still have some way to ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Modelo is doubling down on its college football ...

On deck for Molson Coors this fall are football-themed activations and advertising for brands Miller Lite and Coors Light that are part of the conglomerate’s goal of increasing marketing spend by $100 ...

Zaxby’s marketing this fall is where the rubber meets the road. With the debut of a new food truck and an ongoing partnership with International Management Group’s college division, Zaxby’s has gained ...

As football has evolved into the national sport, its audience has grown beyond generic sports lovers to include die-hard fantasy loyalists, casuals only in it for the game day party spread and ...

Many large restaurant chains are beginning to roll out football preseason and fantasy football promotions in an effort to draw crowds and drive sales. Smokey Bones Bar & Fire Grill announced Wednesday ...

1. Know the fans, feel their passion. Base your communication strategy on football fan insights. Football fans are a unique bunch, understand them, know how they consume football and ensure there is ...