With the Tecno Pova 7 Series phone launching on Flipkart, its commercial is beyond a typical product release. It’s a bold campaign designed to connect with ambitious youth in India’s tier-2 and -3 ...

Flipkart has introduced 'Advertise Now, Pay Later' (ANPL), enabling sellers to run ad campaigns without upfront payments.

In an era where brand collaborations have become the lifeblood of fashion, 2025 has delivered alliances that transcend mere commercial exercises. These are partnerships that rewrite brand DNA ...

In a sort of domino effect, these collaborations can become a form of education for consumers, as well as the brands and retailers involved.

Flipkart, one of India leading e-commerce platforms, has announced an exclusive partnership with a leading consumer ...

Shopify talked with three founders to break down the anatomy of a successful brand collaboration, plus the benefits of partnering with another business.

Flipkart Ventures, the investment arm of Flipkart, has announced the Flipkart Tourism Challenge in collaboration with the Department for Promotion of Industry and Internal Trade (DPIIT).

The consumption of sport has changed remarkably over the previous two decades. Here are some of some of the most eye-catching brand deals to have been struck by teams and players.

In no way can a brand have ownership over another Native artist's print, and this should be clarified when collaboration contracts are developed.