Gone were the days where you had to use a curling iron to achieve curls. With the use of flexi rods, you can achieve a beautiful style without the use of direct heat. Heat-free = no damage = low ...

If you've ever twirled a lock of hair around your finger and longed for its spirally shape to hold for more than a few seconds, you are the reason that flexi rods were invented. Flexi rods are easy to ...

There’s a conscious effort for Black women today to show up for themselves, whether at work, at home, or anywhere in between. We are intentionally returning to our roots and embracing our natural ...

Getting perfectly formed ringlets requires the help of tools — and we're not talking about the curling wand. You can use flexi rods to curl your hair without risking heat damage from hot tools.

No matter how many times we see it, there’s something so inspiring about witnessing a Black woman embrace her natural curls. And while speaking with Vogue this week, our girl Keke Palmer did just that ...

Flexi rod sets are a bit time-consuming, but they can last up to two weeks if done correctly—perfect for those embracing natural hair twists, protective hairstyles, or on a natural hair journey!

Discover how Maryam Hampton achieves beautiful, bouncy curls in this step-by-step flexi rod set tutorial. Watch as she shares ...