Ferrari, Luce
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Ferrari, Pope Leo and EV
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Memes mocked the new model, analysts questioned its appeal and investors sold the automaker’s stock. A former Ferrari chairman warned of “the destruction of a legend.”
Ferrari unveiled the Luce, its first all-electric car, in Rome. I got 30 minutes with the 1,050 hp, quad-motor, Jony Ive-designed EV. Here are my impressions.
Ferrari has revealed its first electric car, called the Luce. A 192 mph four-door, five-seater with 1,000 horsepower, the Luce isn't for typical Ferrari buyers.
The Ferrari Luce is here. The company's first EV costs 550,000 euros ($640,000) and looks like no Ferrari before it.
Ferrari Luce has come under heavy scrutiny after its launch earlier this week. Luxury sports car maker Ferrari officially unveiled the Luce on Monday (May 25), its first-ever all-electric vehicle, with a starting price of $640,000 (Rs 6.15 crore).
Ferrari shares plunged by more than 8% on Tuesday as investors and critics reacted coolly to the Italian luxury sports carmaker's new Luce electric car, questioning whether it remained true to the brand's identity.
Ferrari unveiled its first all-electric car yesterday, the Luce (pronounced Luche), but the aftermath says a lot about how the market absorbed the news. The Maranello-based brand lost over $4 billion in stock value overnight.