A Strat to really make notes bloom, the Sakuraburst joins a Satin Sand Beige stunner, a Shell Pink HSS model with roasted maple neck, and a radical Strat with a reverse Tele headstock When you ...

Fender is a historic American brand and many of its most prized instruments are still built in California. Yet some of its most hotly discussed releases originate from the other side of the world.

Richie Kotzen’s signature Stratocaster was one of those instances where the Japanese market is treated to a super-cool Fender electric guitar that the rest of the world wants and wants badly. Maybe it ...

Fender Japan's guitars have always been just a little bit different from their global models. (Photo courtesy of Fender Japan) Japanese guitar culture is, was, and always will be a beast of its own — ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. US guitar maker Fender is set to open its first-ever retail store this month in Japan, hoping that its ...