Discussions on Facebook’s IPO and inability to market successfully have been a topic of discussion for months. Sure, Facebook has a reach of nearly a billion users, but until it can be successfully ...

To date, Facebook has focused the majority of its revenue efforts on ads, and, to a lesser extent, payment services around apps that run on its social platform. But Facebook commerce, where users buy ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In the last month, Facebook has ramped up its commerce-focused activities ...

Although many retailers are implementing strategies to drive sales using social media, some industry insiders remain skeptical because they are unable to prove the business case. This and other topics ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Facebook has been taking a lot of heat lately. There was the highly ...

Ever heard about F-commerce? Yes, you probably have: Facebook Commerce was supposed to be the future of e-commerce. Was, because we now know that things are not that simple: One cannot multiply one's ...

Better for browsing than buying? While Facebook continues to solidify its place as an advertising giant — second-quarter ad revenues shot up 67 percent to $2.68 billion — the social network is still ...

How statistically significant is the recent growth in social commerce on Facebook? So glad you asked. Facebook v. Website: Where's the Traffic? This week, Adgregate Markets and Webtrends partnered to ...

Facebook can be an effective way to maintain communication with customers, but can the social network actually drive sales? Last week, Lolly Wolly Doodle founder Brandi Temple joined Varney & Co. to ...