Motor racing’s Formula 1 has today (5 November) announced an extension to its long-standing sponsorship deal with Heineken. The new contract, starting in 2027, will continue to prioritise the ...

Formula 1 looked finished with controversial sponsors after tobacco logos disappeared, but Heineken found a different way in.

Formula One and Heineken have issued a first-ever ‘season ticket’ to a British fan who’s committed to attending all 24 races this season on a £20,000 budget. F1 super fan Brandon Burgess lives in ...

SAO PAULO, Nov. 05, 2025 (GLOBE NEWSWIRE) -- Heineken ® continues to redefine the Formula 1 fan experience with the launch of the world’s first season ticket for the sport, celebrating the extension ...

Sports and music have always been an integral part of culture around the globe. They reach across borders, languages, and time zones to bring fans a break in their day, something to look forward to on ...

Add Yahoo as a preferred source to see more of our stories on Google. You may have already felt the vibe shift this festival season towards something new: moderation. It seems like the long-standing ...

Heineken renews its Formula 1 partnership in a new multi-brand deal, resuming Title Partnership of the São Paulo Grand Prix from 2027. The collaboration launches the world’s first F1 season ticket, ...

With its sponsorship of the car racing film “F1 The Movie,” along with a sexy new spot featuring the film’s stars Brad Pitt and Damson Idris, Heineken 0.0 is promoting drinking its non-alcoholic beer, ...

AMSTERDAM, June 04, 2025 (GLOBE NEWSWIRE) -- Heineken ® 0.0 has been announced as an official partner of Apple Original Films’ F1 ® THE MOVIE, a collaboration bought to life with a new campaign ...

Heineken will continue to deliver trackside branding, Paddock Club hospitality, and co-branded products across each season. (F1) Motor racing’s Formula 1 has today (5 November) announced an extension ...