With the right approach, even small firms can get a competitive advantage from the right kinds of tests. Harvard Business School’s Stefan Thomke says running experiments can give companies tremendous ...

Human behavioural research conducted online is rapidly growing. Although powerful, this approach can suffer from reduced experimental control. Here we outline ten principles for designing and ...

We constrain our focus to the experimental study of the human mind, which includes many fields of psychology. As the mind is not directly observable, its attributes are assessed from observable ...

Editor’s note: This is part of a series called “The Day Tomorrow Began,” which explores the history of breakthroughs at UChicago. Learn more here. A field experiment is a research method that uses ...