A company's brand promise is its public-facing claim of how it will deliver to its customers and it is inextricably linked to growing your business revenue. It starts with how you will frame what job ...

Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk standing for nothing—leaving both your customers and your team without clarity ...

Can you clearly describe what your brand is and what it isn’t? Can your newest hire articulate it, and do they understand how their day-to-day actions reinforce it? Could your latest customer describe ...