This article was co-written with my colleague and fellow Forbes Technology Council member, Palash Soni, co-founder of Goldcast. A few years back, B2B events had similar characteristics to the ...

All-remote conferences differ greatly than in-person conferences. You’ll need to go beyond eye-catching displays, while still building meaningful connections with your attendees.” The face of event ...

Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from Splash. The report was based on data from a survey conducted in ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

If you work in marketing, you know that an event without a plan is just a really expensive party. Experiential marketing no longer rewards spectacle for spectacle’s sake. Brands aren’t just competing ...

Experiential event marketing has become a pivotal element in integrated marketing plans, not just for Fortune 100 companies, but for businesses of all sizes. It plays a critical role in spreading ...

Vendelux is an AI-powered event intelligence platform designed for event marketers and event organizers. The platform hosts more than 160,000 global B2B events, providing users with powerful ...

Cvent, a meetings, events, and hospitality technology provider, has acquired Goldcast, a video content platform built for B2B webinars and events. This acquisition combines Cvent’s scale with Goldcast ...

For acquiring leads and doing business, there is no substitute for the value of face-to-face events. That's why, prior to the COVID-19 pandemic, meetings and events commanded 25-30% of B2B marketing ...

This article is part of an Events Insight series paid for by Cvent. See the first two in the series here and here. Events, both in-person and virtual, are full of data points. Attendees are ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The value of human interaction is more important than ever, in my opinion, and this is ...

Aerial views of large, outdoor events can be helpful in the promotion of a company, location, or future events. This photo is showcasing the 2019 Manure Management Expo with equipment vendors in the ...