Email is a core component of many companies' marketing strategies, and its success depends on how effectively you can grow and maintain your subscriber list. The more people who opt in to receive your ...

The digital world is saturated with social algorithms, pay-to-play platforms and constantly changing SEO strategies. However, one channel remains consistently consequential, direct and owned: email.

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

L-R: Ben Davis, Michaele Esdale, Lincoln Jacobe, Eric Moraczewski, Kent Lewis, Eli Halpern, Lana Vernovsky, Peter Abualzolof, Zain Jaffer, Cody McLain, Joseph DeWoody, Steve Van Diest, Jessica ...

One of the most important jobs of a marketing manager is to curate an email database – and this is not an easy task. How can you be sure it’s up to date and that you are using it effectively? Most ...

Pop quiz. When is the best time to start building your email list? Answer: yesterday. But, unless you have a time machine, the best feasible answer is today! I would argue that almost no matter what ...

Pulling in names for your email list is no small task. But there are many ways to go about it. First, never buy a list: It hurts your email deliverability. Instead, use pop-ups, social media ...

When you group your subscriber list into segments that reflect targetable characteristics, interests, or needs, you can then tailor the content you send so that it's more relevant, timely, and ...

Advanced and mid-market companies are looking for more effective methods to personalize their marketing efforts and cater to a diverse customer base. In pursuit of this goal, email marketing can be a ...

Out-of-date email lists produce low click-through rates and user engagement. Here are some tactics for freshening up your email list, including segmentation and using lead magnets to attract target ...