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Are you someone who enjoys high-quality makeup without the expensive price tag? Well, stay tuned because you’re in for a ...

Affordable beauty brand e.l.f. has unlocked something that’s mystified many retailers: how to win over the ever-persnickety ...

PEOPLE editors road-tested the beauty brand's debut eau de parfum collection inspired by its makeup favorites ...

Drugstore makeup brand e.l.f. Cosmetics is known for creating affordable, high-performance products that rival the big beauty names. The new Glow Reviver Melting Lip Balm for $9 is now available on ...

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag star Heidi N Closet as a legal duo rallying for accessible, high-quality beauty products. E.l.f. Cosmetics today (Aug. 11) launched a ...

Instead of the Milk Hydro Grip setting spray, use this one from e.l.f., which is $28 cheaper. Spray it beneath or on top of makeup to enjoy a boost of hydration. The result is a dewy, long-lasting ...

Get this limited-edition complexion bundle to achieve effortless cloud skin this winter. $36 at e.l.f. Cosmetics ☁️ For $36, you can get this exclusive new Cloud Skin Bundle with the viral Halo Glow ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...