You’d be hard pressed to find a Google Ads practitioner who loves the Google Display Network (GDN). Some may be indifferent to display ads, some (like me) may hate them, but I have yet to encounter ...

In a move aimed at generating revenue from the vast amount of data the social networking behemoth has accumulated about its millions of users, MySpace unveiled plans today to launch a new advertising ...

Last year was a big year for demand-side platform (DSP) and ad network Rocket Fuel. The company went public in late 2013 and analysts remain largely bullish on its continuing growth prospects. Known ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Display Gets Makeover The Google Content Network went into the re-branding machine as Google looks to align its ...

Google appears to be testing a new display ad network that will sell ads on a cost-per-thousand impression basis, according to a report that surfaced this week on the blogosphere. But blogger John ...

A specter is haunting the ad network industry. The number of ad networks has mushroomed in recent years. Some of them were born from technologists building a better mousetrap; others resulted from the ...