In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...

Unlike many digital marketing books, it doesn’t naturally assume everyone working in marketing is adept with the language of the digital world. It does, however, provides a simple easy-to-read ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...