New CRM capability gives independent studio owners the precision to automatically identify and convert high-intent ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...

Whether the majority of your organization’s marketing is digital or print, segmentation plays a critical role in converting leads to customers and ensuring that you retain them. Segmentation involves ...

Twilio has agreed to acquire Segment, a customer data platform, for about $3.2 billion. The deal is expected to close in the fourth quarter of this year. Twilio’s backers include Fidelity, T. Rowe ...

NEW YORK -- For most businesses, loyal customers are the ultimate quest: consumers who wouldn’t think of buying a car from another dealer, shoppers who are on a first-name basis with a boutique store ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

In today’s cutthroat and overcrowded marketplace, the brands that ditch mass marketing techniques in favor of more relevant and individualized messaging will win. Just ask President Obama – his team ...

Analyzing potential target customer markets is a key step in the marketing process for companies. A market segment is a select group of potential customers in a larger audience that your business ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using segmentation strategies. Customers in these ...

When you have a broad base of customers, what are the chances that you’re getting the right target for a particular campaign? Let’s say that you have a broad base of customers who are gardeners. To ...