Winning new audiences and retaining current customers have always been evergreen challenges for businesses. The touch points through which customers prefer interacting with brands have changed over ...

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WASHINGTON (AP) — Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more ...

Several years ago I heard a futurist predict what the retail economy would be like by 2020. One of his big ideas was that consumers would begin to monetize themselves, “selling” things such as their ...

Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more stingy — and ...

Megacity, small city, town or edge-of-town, few of us can step out of our own front door these days and walk but a short few steps before encountering an artisan coffee shop, pop-up pie stall or ...

The banking industry is undergoing an identity crisis. It faces a dwindling number of financial institutions, declines in non-interest income; and competition from challenger banks. Customer retention ...

One month after launching Season 5 of its flagship 5 for 5 Rewards campaign, Wema Bank has rewarded 273 customers with a ...

If you opened your Dunkin’ app this week hoping to snag a coffee and earn some rewards toward a free beverage, you might be disappointed. And you’re not alone. The popular Massachusetts-based coffee ...