For years, loyalty programs in the digital economy were defined by simplicity: a fixed percentage of cashback, or a modest set of bonus points based purely on volume of play. While transactional ...

Intense competition pushes restaurants and coffee shops to improve their customer loyalty and retention. Big names such as Starbucks and Chick-fil-A have already made big changes to their rewards ...

Today’s shoppers expect instant gratification, seamless digital and e-commerce experiences, and personalised rewards, all from the convenience of their mobile devices. It’s no surprise that mobile app ...

In today's “always-on” world, customer loyalty programs have undergone a significant evolution, adapting to meet the ever-changing needs and expectations of consumers. Once primarily consisting of ...