Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

Artificial intelligence (AI) is revolutionising industries, including digital marketing by enabling marketers to create targeted, engaging, and effective campaigns. Last week, Google Ads introduced a ...

Advertisers are increasingly utilizing generative AI in their campaigns. Gen AI is being used to create images, visuals, and copy for ads. Business Insider took a look at the creative agencies using ...

AI has evolved from a backend analytics tool to a core creative partner, automating repetitive tasks while agencies begin ...

For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...

Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. I remember the days when a static banner ad was the peak of marketing. We have ...

I’ve looked at more ad campaigns than most people have watched TikTok videos. Most are forgotten quickly, like a fleeting trend. But Dockers’ “Men Without Pants” campaign was different. It didn’t just ...

Ishaan Balvani has been appointed as Creative Lead – Digital at Wondrlab Network, a platform-first marketing network. In his ...

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1. How did you end up being a creative? From a young age, I’ve been drawn to doing things differently. In elementary school, I once added a fast-spinning clock video to a school event countdown—a ...

UAE-based online gifting platform FNP.AE – which has been visible across the UAE through it’s out-of-home advertisements ...