For organizations getting started with AI-driven personalization for your internal brand, here are some key steps to ensure ...

The day after we finished training our staff for the new Ford's Garage in Gainesville, Florida, a family appeared at the door ...

Louis Smith is a renowned E-commerce SEO Consultant and Enterprise Shopify Search Engine Optimization Specialist from Bolton, England. He has significantly impacted the e-commerce industry by driving ...

Branding is often associated with businesses and personal brands, but what if a country—or even a city—could position itself ...

If you’re serious about blogging, you need to create a blog brand. But where do you start? And once you have a brand, how do you promote it? Today, we’re going over how to create a brand and ...

Twenty years ago, entrepreneur Mike Kurtz started on a journey that would see him develop a brand new food category, hot honey, and create Mike’s Hot Honey, a business generating upwards of $30 ...

But how can companies encourage their customers to become brand evangelists? These eight steps can help your company create an environment that makes it easier for customers to become empowered brand ...

"These are our brand values." But how do you go about creating a sonic identity that works? Here are six tips to help you ensure yours breaks through. Your team may love death metal or ...

Most established brand-name products operate in highly competitive markets, jockeying for market share with new and old rival products. Marketing departments employ various tactics to create and ...