I’ve been in cold outreach long enough to watch it reinvent itself again and again. Every few months, a new tool promises to change everything. But none of them do. After analyzing more than six ...

Cold outreach to B2B buyers on LinkedIn delivers double the response rate of cold outreach via email. That's one of the insights from a recent report from Sopro on cold outreach trends, which was ...

B2B inboxes have never been louder. But cold email done right still cuts through the noise faster than almost any other channel. The difference between messages that get ignored and those that ...

Cold outreach is a classic way to generate leads. Here’s the issue I’ve always had with it. It’s lazy. Cold outreach is a spray-and-pray tactic. It blasts generic, impersonal messages that no one ...

Cathy Xie shares job search tips highlighting cold emailing CEOs for attention. Discover effective strategies for tech job ...

If 2023 was the year sales teams adopted generative AI, then 2024 is the year of repercussions. It was only a few months ago that generative AI in the form of ChatGPT celebrated its first birthday, ...