Marketing services agencies up and down the country are currently waiting on tenterhooks while the Co-op centralises its various travel marketing departments into a newly-formed marketing group. The ...

Co-op advertising, also known as wholesale marketing, is budgeted funds retailers such as Macy’s, Nordstrom and Walmart spend on behalf of brands, and increasingly brands are making demands on how ...

SUNRISE, Fla.--(BUSINESS WIRE)--Marketing technology company SproutLoud is proud to announce that it has been awarded a second patent from the United States Patent and Trademark Office (USPTO), ...

Covid-19 is creating a make or break moment for destination marketing. With the vital flow of tourism traffic either interrupted or slowed by the pandemic, many destinations find themselves cut off ...

Forbes contributors publish independent expert analyses and insights. I write about innovative founding CEOs. Dec 21, 2015, 04:18pm EST Dec 22, 2015, 04:11pm EST This article is more than 10 years old ...

Sojern, a leading provider of digital marketing solutions for the travel industry, today announced its Co-Op Marketing Program designed to help Destination Marketing Organisation (DMOs) drive ...

Using in-depth interviews with destination leaders from Europe, Asia Pacific and across North America, this report provides a roadmap for any destination executive looking for solutions to try and ...