Crowds work in mysterious ways, sometimes behaving more like a hive-minded superorganism than a collection of individuals.

When this thing starts spinning, things get very, very weird. Photo from the animation, based on work by Arthur Shapiro I do so love making your brains melt, dear BA Bloggees. That’s why I post the ...

A crowd does not need a leader to fall into step. In public spaces, people sort themselves into lanes, avoid collisions, and ...

A recent study suggests that people have an innate tendency to walk counterclockwise, rather than the other way around.

Spinning optical illusions are some of the most mind-boggling out there – as was proved by the amount of people that viewed that spinning horse optical illusion many years ago (it almost broke ...