Add Yahoo as a preferred source to see more of our stories on Google. From sunscreen in a whipped cream container to potato chips in a paint can, a new trend called “chaos packaging” is growing on ...

Ian Butt co-founded Potts' and has embraced a marketing strategy being referred to as "chaos packaging" A food manufacturer says putting gravy in beer cans helped them expand from a kitchen to ...

Companies are selling sunscreen in whipped-cream cans, water in tallboys better known for beer and tampons in ice-cream tubs as surprising packaging becomes a sharper tool for marketers. “When we were ...