CVS Health is announcing a major change in how you shop for beauty products. The nation's leading drugstore chain will inform customers if certain advertisements for products were digitally altered. A ...

The CVS Media Exchange (CMX), CVS Pharmacy’s new ad network, launched in August. But it was in the works before COVID-19 hit. The pandemic makes for interesting timing, though. “Ecommerce and ...

Covering retail media entails a great deal of déjà vu. For instance, The Trade Desk announced today an integration with the CVS ad tech business, called the CVS Media Exchange (CMX). It will beta test ...

CVS reportedly developing an online advertising network will give marketers a chance to connect with the drugstore chain's online customers when they're most ready to shop. With the coronavirus ...

CPG companies have gained another retail partner in their efforts to reach consumers with digital ads. CVS Pharmacy, the retail division of CVS Health, is introducing CVS Media Exchange (cMx). This ...

BALTIMORE (WJZ) -- CVS Pharmacy has announced an ad campaign to attach a new watermark to all photos that haven't been "materially altered." According to a press release, they have committed to "not ...

CVS's immersive ads for its BeautyIRL shops help to demonstrate the in-store experience for shoppers as the drugstore chain touts enhanced beauty offerings and works to distinguish its stores from ...

CVS Pharmacy launched its new ad platform CVS Media Exchange. And the new ad platform will focus on consumer packaged goods (CPG) brands. Insider Intelligence analyzes this industry and several others ...

(RTTNews) - CVS Health Corp. (CVS) said it decided to suspend advertising on Facebook, Instagram, and Twitter for at least 30 days. The company said it will not support any platform "that isn't taking ...