Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the ...

The success of any advertising program rests heavily on marketers making smart decisions about where to spend money. This often includes deciding whether to invest in a new channel or wait and see ...

CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing ...

Current platforms that show CTV programming are the ones you often see or hear about — Amazon, Prime Video, Roku, Hulu and others. Apple TV and Amazon Firestick are examples of CTV devices.

And the same goes for digital marketers, with 25 percent of them allocating budget to CTV from other digital channels, according to the IAB. It is critical for brands to fully grasp this evolution ...

As marketers look toward the brave world of CTV advertising, they can bring lessons from their digital ad experiences -- particularly in the area of search.

TORONTO -- Canadian broadcaster CTV on Monday said it has acquired the Canadian TV rights to "On the Lot," the upcoming filmmaker-themed reality series from Mark Burnett and Stephen Speilberg for Fox.

At the same time, four out of five, or 80%, reported watching at least some ad-supported CTV programming.

The deal was hammered out by CTV programming chief Susanne Boyceand Mickie Steinmann, vp and general manager of Canadian operations at Warner Bros. International Television Distribution.

CTV and CTV GO unwrapped its full holiday offering today, trimmed with new blockbuster films, timeless classics, and a fresh batch of holiday movies.