MUMBAI, INDIA: Setting the destination; auditing the current situation; and mapping the journey to the destination - three steps needed to create a successful CRM strategy. Building a customer ...

Forrester Research maps out the landscape in the enterprise CRM world in a report, "Enterprise CRM Suites, Q1 2007" ($995). Following is the executive summary: Forrester evaluated leading enterprise ...

With digital-mapping services becoming increasingly popular, traditional map-production technologies will simply no longer be able to keep pace, according to a recent report from ABI Research. No ...

Xuanwu Cloud: Agent + Data Intelligence Dual Engine Drives Industry Efficiency Leap ...

Marketing personas have long been an essential tool in every marketer’s arsenal. Traditionally, persona mapping has been a key component of strategic marketing for decades, helping brands better ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. PeopleSoft Inc. plans to bring its Total Ownership ...

A new partnership announced by Asset-Map and Redtail Technologies aims at combining the firms’ customer relationship management (CRM) capabilities. Moving forward, subscribers of both the Asset-Map ...

Insightly is a standout in the CRM world for its user-friendly design. As soon as I logged in, the clean interface made me ...

Customer Relationship Management (CRM) might be a staid topic but unlike the Latham-Howard "great debate", at least the chief executives of two leading software companies -- Intentia and PeopleSoft -- ...