License Global,recognized as the leading media brand for the global licensing community, today unveils its Top Global ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Licensed consumer products are a critical driving factor to amplifying movies, television ...

In a world where brand equity can make or break business fortunes, one strategy stands out as a game-changing accelerator: brand licensing. Brand licensing is a key pillar of many business strategies.

Increasing competition, new structures and evolving legislation mean western brand owners licensing in China for the first time need to be very selective with their strategy. Simon Crompton presents ...