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Italian brain rot, explained: what it is, where it came from, and why there’s merch
If a kid in your life keeps chanting “Tralalero Tralala” or “Bombardiro Crocodilo,” you’ve been hit by Italian brain rot.
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The 'brain rot' phenomenon is easily explained by science
Most people understand at some level that brain rot isn't exactly good for their brains, but science can tell us exactly why ...
Emerging research suggests overusing digital devices can be harmful, especially to mental health. But does being overly online truly rot our brains?
Don't look now, but there's an AI-generated Italian teacup on your child's phone. What does it mean?
In the first half of 2025, she racked up over 55 million views on TikTok and 4 million likes, mostly from tweens glued to their cellphones. Not bad for an AI-generated cartoon ballerina with a ...
The term “brain rot” dates back to Henry David Thoreau’s 1854 book Walden,but in the digital age, it has become Oxford University Press’ 2024 Word of the Year. With people averaging nearly seven hours ...
Forbes contributors publish independent expert analyses and insights. author of Chained to the Desk in a Hybrid World: A Guide to Balance. Neuroscientists tell us that “Brain Rot” is becoming a trend ...
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Oxford University Press has chosen "brain rot" as its word of the year. The word is defined as "supposed deterioration of a person’s mental or intellectual state, especially viewed as a result of ...
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See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. If you've ever felt like endless scrolling was melting your brain, ...
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