Many of us dream of becoming authors, but when our fantasies turn into reality, we may get stuck. How will we find and reach our audiences so that people discover and buy our books? Even if you’ve ...

AI tools significantly streamline book marketing, assisting with tasks like content generation, campaign design, and audience identification. Despite its utility, AI-generated marketing advice needs ...

In the second of an ongoing series of articles spotlighting book business–related AI startups, we take a look at Shimmr, an automated book advertising service, and Likewise's Pix, a chatbot and app ...

Gone are the days where TikTok was considered an app for kids. Since launching internationally in 2017, the video-sharing app has become one of the fastest-growing social media platforms worldwide, ...

Opinions expressed by Entrepreneur contributors are their own. Legendary management expert Peter Drucker once said, “Business has only two basic functions – marketing and innovation.” With Covid-19 ...

The Book Marketing Society’s award winners for Q1 January to March 2026 were announced at a meeting last night (21st May).

Opinions expressed by Entrepreneur contributors are their own. Books are roadmaps to personal growth, exercise tools for the mind, and even vessels that sail to adventure. For authors, books also ...