One of my favorite business books is called Blue Ocean Strategy, written by W. Chan Kim and Renee Mauborgne, professors at INSEAD, back in 2004. Even though this book was published almost two decades ...
Transform your link building approach from traditional to incorporate the Blue Ocean Strategy. This article serves as a tool to think about link building differently. Planning and executing link ...
Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. by W. Chan Kim and Renée Mauborgne A onetime ...
The basic message of Blue Ocean Strategy is that organizations should not try to compete in existing markets (red oceans) but rather create or find new markets where competition does not yet exist ...
Hint: remember to include your non-customers in your market research. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, ...
Listen to feedback and refine solutions to meet customer needs. Educate customers to uncover hidden challenges and create meaningful value. Address problems holistically to deliver seamless, ...
Value innovation is at the core of blue ocean strategy. Aim is to create an innovative new product at a remarkably low price. First step in value innovation is selecting your target audience. "In the ...
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