There is a viral trend underway where dancers execute hypnotic body rolls, hip isolations, and rhythmically sway to the infectious beats of Tyla’s “Water.” This isn’t just a fleeting moment in pop ...

Our film shows how music turns ordinary moments into celebrations, with BACARDÍ Rum bringing the energy of every scene." Pedro Mendonça, Global SVP BACARDÍ and Rums, adds, " The new campaign ...

Bacardi Rum is partnering with streetwear brand Nahmias and Grammy Award-winning producer Boi-1da to create a clothing line featuring embedded QR codes that link to an album by up-and-coming musicians ...

Before you give the coasts too much credit as the epicenters of entertainment, Life Is Beautiful is back to remind us just how much Las Vegas has to offer. And while Rolling Stone is never far from ...

3 EXIT FESTIVAL to Launch Two Free Festivals in Montenegro With Peggy Gou, Charlotte de Witte & More BACARDÍ and Major Lazer will join forces to encourage fan participation - the more listens, the ...

Bacardi is jumping on Instagram’s newly launched long-videos area, IGTV. The spirits brand is encouraging fans to “direct” a music video made for IGTV in real-time, by voting within Instagram Stories ...

The Bacardi brand is known for its flagship music events. Just last year, the brand introduced the Casa Bacardi concept in Mumbai and Bangalore. It was an immersive platform that brought artists under ...

The Bacardi and Major Lazer initiative, “Music Liberates Music,” which was launched last year, announced this week that it is tapping SoundCloud to extend the campaign, according to a statement ...

Groove Armada and Bacardi have struck a partnership which will see the British electronic act issue their forthcoming releases through the drinks brand and partner on its international music events… ...

For its latest installment in the brand's "Do What Moves You" platform, BACARDÍ Rum taps Puerto Rican creatives TAINY and Alfred Marroquin to debut a teaser of a refreshed take of Elvis Crespo's ...