New B2B disclosures highlight Expedia's supportive product portfolio. Vrbo booking stabilization is a plus to consider. Solid balance sheet, inexpensive valuation, and strong fundamentals make Expedia ...

CEO C.J. Prober highlighted the company’s transformation efforts over the past year, including organizational restructuring ...

Expedia's B2B business has penetrated international markets through partnerships that its consumer businesses have been unable to reach. Competitors are watching and are trying a similar tack. Is ...

The company expects to deploy approximately 50,000 products by the end of 2025, with anticipated growth in the B2B segment in 2026. Schmidt and Kohen both pointed to the upcoming launch of the Turbo ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

LAS VEGAS--(BUSINESS WIRE)--GAN Limited (NASDAQ: GAN) (the “Company” or “GAN”), a leading North American B2B technology provider of real money internet gaming solutions and a leading International B2C ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Technology vendor Logitech has said demand with B2B customers significantly outpaced the consumer segment in the third ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...