With today’s emphasis on personalized individual interactions, building an active customer community can be a game-changer for brands. Here is how to start. With today’s emphasis on personalized ...

Ever thought about how a thriving partner community can supercharge your B2B marketing and sales? Frank Belzer, a seasoned expert, spills the beans on the Marketing Smarts Live Show. In episode 54, ...

The social Web is expanding into the workplace. According to a recent Forrester Research study of business buyers, 91% use social technologies and 69% use them for professional purposes. In that ...

Elfried Samba, Co-Founder and CEO of Butterfly Effect, is set to take the stage next month as a keynote speaker at B2BMX 2026, powered by Advertising Week. A leading voice in community-driven ...

The popular screen capture tool has been re-envisioned as an all-encompassing suite that helps B2B technology companies manage their post-sale customer communities. ISSAQUAH, WA / ACCESSWIRE / ...

Forbes contributors publish independent expert analyses and insights. Shama Hyder is CEO of Zen Media, a b2b PR and marketing firm. LinkedIn Pages have become one of the mainstays of the social ...

See in an instant how your organization measures up in terms of budgets, ROI, customer attrition, and team structure compared to your own sector and our wider global B2B community. Unlock crucial data ...

CMO of 6sense, taking the guesswork out of predictable revenue growth with the power of AI and insights to uncover buyers already in market. Most of the marketing leaders I know strive to build ...

Chicago: The Brand vs. Demand Quandary: What Wins in B2B? In the complex world of B2B marketing, finding the right balance between brand-building and demand generation is a perennial challenge. This ...