The 2026 Australian lamb campaign sets out to prove “just how uniquely Aussie our version of happiness really is".

Meat and Livestock Australia (MLA) has released its 2026 Australian Lamb campaign, which endeavours to reclaim the nation’s ...

It also features Aussie icons, including Bob Hawke, Agro, the Australia II yacht, Don Bradman and Steve Irwin in a magical ...

Before Christmas, I was in a room with senior leaders from a broad mix of Australian agencies. The conversation drifted to a ...

ATime&Place co-founder and CEO Adrian Mills said the campaign leans into something simpler and harder to resist than ...

Australia has fallen from the Top 10 Happiest Countries for the first time ever – sparking Australian Lamb to launch an ambitious campaign to reclaim our top spot.

The ad’s 4.6 stars sits in the ‘strong’ range, which encompasses 5.9 per cent of ads in System1’s database of over 100,000 ...

Grilling and Gatherings: The ad opens with Kekovich grilling lamb, symbolizing the importance of food in bringing people together. Chasing Happiness: He enlists a team to showcase the joy of ...

An Australian meat advertisement making fun of the population’s generational gap has gone viral and some viewers are calling it the “best ad in history.” The advert titled “The Generation Gap” was ...

Townsville has had a cheeky mention in the annual Australian lamb ad for 2026, poking fun at the city’s ‘steamy’ climate.

The latest instalment of Meat and Livestock Australia’s iconic lamb ad tackles the news that Australia has slipped to 11th on the World Happiness Index.

For the past two decades, the annual Australian Lamb spot has been a staple in the Aussie advertising calendar, always starring media personality and sports commentator Sam Kekovich. This year, just ...