The failure of so many polls to predict the outcomes and margins of the last two presidential elections underscores the maddening challenge faced by social scientists who try to predict actual ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...