If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple's mobile operating system is prized for its privacy-friendly sleek and clutter-free interface, but that could be about ...

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers ...

Apple’s in-house advertising efforts are growing. According to a new report, the company recently started selling its own ads for Apple News—a big shift in its News ad strategy. Apple has started ...

Apple has begun selling its own advertising inventory for Apple News for the first time, Axios reported. Previously, the tech giant was relying on third-party vendors to sell ads within its News ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...

This looks familiar. Photo: Apple. Xiaomi’s new Memoji clone isn’t the first product it has shamelessly stolen from Apple. But it might just be its worst ripoff to date. That’s not because Mimoji and ...

For Apple, “aggressive” pricing has meant three price hikes since Apple TV’s 2019 launch and a current monthly subscription ...

Let's be honest about this. Nobody likes ads, and every time a software developer embraced this idea in a product that users expected to be free, the criticism was almost instant. This doesn't seem to ...