Jimmy is a writer and editor who publishes a weekly newsletter. You can find him on Twitter. When it comes to big data and analytics in higher education, most colleges are looking at the tip of the ...

Google Analytics is an incredibly powerful tool for measuring digital performance. It can also be quite overwhelming, especially when trying to figuring out which of the many available insights you ...

Using the built in visualization tools in Google Analytics is like kissing your sister. Sometimes necessary, never a treat. Instead of relying on those built in Google Analytics tools, an integration ...

As much as social media is a great place to be, the best of it is always way below the surface. This is equally true for average users and brands with big corporate accounts: getting valuable insights ...

Google Analytics can at first seem complicated and scary. However, once you get a few things down, you’ll be well on your way to mastering the application and growing your business. After you’ve poked ...

Financial services firms face many regulatory and operational risks and need the right technology to help them manage those potential hazards. Phil Goldstein is a former web editor of the CDW family ...

There's only so much you can talk about big data and customer analytics until you start to ask yourself "what's in it for me?" We know what big data can do if used effectively, but it may not be ...

Earlier this week, Log My Calls released our search marketing Q1 inbound call report. We analyzed millions of call segments across dozens of industries in Q1 and extracted the data in aggregate. And, ...

Data analytics for websites has been around for almost as long as the internet has. Hit counters came first, displaying the number of page views to the website owner. Next came log analysis, which ...

Visually appealing infographics make no difference to how digital marketers make decisions with web analytics, according to a new report. The finding comes from a research study completed by ...

When Clean Infographic Design Isn't the Same as Clear Communication  Someone in my network manages HR operations at a growing ...