Amazon has made a quiet but meaningful change to how marketers can buy its Prime Video inventory, introducing a deal structure that changes one of the most entrenched norms in the CTV ecosystem: fixed ...

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This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The Federal Trade Commission and 22 state attorneys general have sued Amazon, alleging the ...

Amazon runs a second-price auction for its search ads, a system in which the winning advertiser is supposed to pay one cent more than the next-highest bid. The Federal Trade Commission now alleges ...

INDIANAPOLIS, Ind. (WTWO/WAWV) — Indiana Attorney General Todd Rokita, along with the Federal Trade Commission and 20 other states, has filed a federal lawsuit alleging that Amazon overcharged ...

For 22 years, I have worked on the buy side – across agencies, brands and now at their intersection – helping buyers navigate ad tech and helping ad tech understand buyers. This past year, I have ...

The FTC sued Amazon, alleging the company misled advertisers about its pricing and auction systems. The lawsuit, which was joined by 22 state attorneys general, argues that Amazon may have reaped more ...

If you don’t run a fair ad auction – or a transparent one – regulators take notes. Two very big moments in Big Tech happened last week, and they both centered on how platforms run their auctions.

Using private auctions, marketers can now buy Prime Video inventory without a fixed CPM. - Amazon, Adobe Stock Amazon has made a quiet but meaningful change to how marketers can buy its Prime Video ...