Amazon’s Dave Limp demonstrates the “Let’s Chat” feature on Alexa this morning. (Image via webcast) Amazon this morning showed a new feature, dubbed “Let’s Chat” driven by generative artificial ...

Amazon is launching an Alexa.com website that allows some users to chat with its AI assistant via their browser. The company launched Alexa+ last February and it remains in early access. The website ...

Amazon announced Alexa for Shopping, merging its Rufus e-commerce chatbot with Alexa+ into a unified experience, aiming to ...

Amazon introduced Alexa for Shopping, an e-commerce bot that can answer queries and take actions on behalf of users ...

Amazon is rebranding its Rufus chatbot to Alexa for Shopping, the company said on Wednesday. Amazon first announced an AI-powered chatbot for shoppers called Rufus in early 2024. A year later, Amazon ...

Amazon is giving Alexa+ a bit more personality. The company has introduced new chat styles that let you change how the voice assistant responds to you, ranging from calm and friendly tones to ...

During its Devices and Services event last week, Amazon announced plans to incorporate generative AI into its Alexa digital assistant. Alexa is arguably the most popular virtual assistant. Still, like ...

Amazon put Rufus to work in 2024 and said more than 300 million shoppers were consulting the AI bot on their buys in 2025.