Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration in its real-world stores.

Alo Yoga refreshes Roblox world with virtual, in-person rewards The activewear brand is using scannable stickers at 150 locations to allow users to unlock digital wearables, a move intended to ...

LOS ANGELES, Feb. 10, 2022 /PRNewswire/ -- Alo Yoga, leading fashion and lifestyle brand, along with Roblox (NYSE: RBLX), a global platform bringing millions of people together through shared ...

Alo Yoga has unveiled a revamp of its sanctuary on Roblox, designed to bridge virtual wellness with real-world rewards.

Danny Harris, co-chief executive officer and cofounder of Alo Yoga, shared that Alo Yoga has connected with its community through Roblox with more than 117 million visits to the experience so far.

Alo Yoga has refreshed its sanctuary on Roblox. In a first for the platform, visitors to any of the brand’s 150 global stores can unlock exclusive in-game gear using near-field communication (NFC) ...

Meditation comes to the metaverse. Cheddar's Chloe Aiello reports on the brand presence of Alo Yoga in the virtual gaming platform Roblox. Sign up for our newsletter to get the latest on the ...