The Sherwin-Williams Company SHW has declared alabaster, a hue symbolic of new beginnings, as the 2016 Color of the Year. Alabaster is a shade of white which is neither very dark nor overly warm.

Snow White might have been the fairest of them all, but this year Sherwin-Williams named Alabaster as its 2016 Color of the Year. Sherwin-Williams Director of Color Marketing Jackie Jordan said the ...

Forbes contributors publish independent expert analyses and insights. Terri Williams is a journalist covering housing trends. Sherwin-Williams just announced its Color of the Year – but with a twist.

When it comes to shaping how your home feels, your chosen paint colors are one of the most, if not the most, important factors. While highly saturated shades feel energizing and muted tones feel more ...

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