Azadeh Williams is the Managing Partner of AZK Media, a global B2B agency helping technology companies grow in new and emerging markets. Customer advocacy—getting customers to be your champions and ...

Showing that a brand cares about its customers’ experience and satisfaction is a powerful way to build trust and credibility with target audiences. While organizations may realize that leveraging ...

Advocate marketing is growing in importance as word of mouth and peer reviews exert significant influence on B2B buying decisions and social media expands their impact. As a result, marketers are ...

Growing a brand presence requires understanding the customer and putting their needs first. Customer advocacy transforms customers into brand advocates willing to vouch for and promote products and ...

Do you want to be successful in your B2B marketing strategies? Put your customer at the forefront. That was the recurring theme at the 2017 B2B Marketing Exchange in Scottsdale, Ariz. Marketers would ...

The worst thing a business can do is ignore customer feedback. You have great services and products but somehow fail to hit the spot. If the customer is contracted for 2-3 years, you set yourself up ...

No marketer, brand manager, marketing automation professional or even an advocacy marketing exec would look you in the eye and tell you that they’ve got a no-fail brand advocacy marketing strategy.

Cassandra Jowett is the Content Marketing Manager at Influitive. This article originally appeared on the Influitive blog. We know the power that one person can have on our lives. We each have heroes, ...

Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation in the hands of your employees?