Opinion
The Macomb Daily on MSNOpinion

Guest column: Small businesses need digital tools to compete, grow

By Claresta Williams Ivy Guest Opinion Running a small retail business today means competing in an environment that changes constantly. Trends move quickly. Customers often discover products online ...
WFLA News Channel 8

The most effective marketing tools for small businesses

According to the Digital Marketing Institute, over 90% of businesses want to invest in generative AI over the next three years. About 43% of marketing pros already use AI to automate repetitive tasks ...
Entrepreneur

Marketing Online Can Be Overwhelming For Small Businesses — But It Doesn’t Have to Be With These 6 Strategies

Small businesses can overcome digital marketing challenges by employing targeted strategies to increase their marketing reach and ROI. Local SEO, social media and direct email and SMS marketing are ...
Forbes

17 Local Marketing Strategies Small Businesses Shouldn’t Overlook

For small businesses, connecting with the local community can be one of the most effective ways to build brand loyalty and drive sustainable growth. Yet, many overlook powerful local marketing tactics ...
INQUIRER.net USA on MSN

Why SMS marketing continues to deliver strong results for modern businesses

Digital marketing trends constantly evolve, but some communication channels continue to prove their value year after year.
Fast Company

Most small business owners have no clue if their marketing is working. That isn’t stopping them from spending more on it

Small businesses are committing more money to marketing this year than last, but surprisingly few have any confidence that their investment is paying off—even as more report using new tools like ...

Small Businesses Trust AI With Marketing. Their Customers Do Not

TerDawn DeBoe covers small business AI strategy and ROI measurement. In just 18 months, the number of small businesses (using ...
Morningstar

Small Businesses Head to Washington to Highlight the Importance of Digital Advertising During National Small Business Month

Internet for Growth's fourth annual fly-in brings entrepreneurs and creators to Capitol Hill to discuss the future of the online economy Coalition members say the debate over privacy and digital ...
USA Today

How AudioGO Is Giving Small Businesses a Voice in Digital Advertising

Today’s consumers are crazy for online audio, whether it’s music streaming, podcasts, or internet radio. According to the 2025 Infinite Dial report by Edison Research, online audio listenership is at ...
Business Wire

Matter Launches Precision Marketing: Smart, Measurable Marketing for Small and Growing Businesses

BOSTON--(BUSINESS WIRE)--Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today announced the launch of Precision Marketing: a smart, scalable ...
Sacramento Bee

New legislation hinders data collection for targeted ads. That hurts small businesses | Opinion

Small businesses — which are 99.8 percent of California businesses — use aggregated or anonymized data to advertise to audiences likely interested in their products. Tero Vesalainen Getty Images If ...