WebFX reports on five advertising trends from the 2026 Big Game, emphasizing mass relevance, celebrity endorsements, ...

AI mediates discovery—deciding which creators and brands get surfaced and trusted. Marketers must move from winning search ...

Discover the up-and-coming marketing power players boosting brands with bold campaigns and visionary leadership.

CMOs are finding that they need to completely overhaul their marketing engines, leaving behind campaign-centric approaches ...

Using AI, Devotion scales creator identification, outreach and relationship management for a new era of influencer marketing.

Sunstone Digital Tech strengthens its digital leadership by delivering social media marketing services designed to ...

Brands get off on looking nervy, and social media loves a good fight.

CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.

There's a compelling argument making the rounds in marketing circles right now, and it goes like this: AI agents will soon make most purchase decisions for consumers. Those agents will optimize on ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

Across multiple diversity-focused discussions at Advertising Week New York earlier this month, marketers shared one sobering sentiment: The industry has a long way to go in achieving meaningful ...

A Miami-based PR-tech company is raising the standard for content marketing by introducing a more transparent approach ...