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Google's new tool flags mismatched or incomplete cart data that could distort sales reporting and weaken campaign optimization.

Your automated digital ad campaigns can and should be optimized. Although PMax is positioned as "smart," automation has its ...

WhatRunsWhere, the online media buying service that allows advertisers and ad agencies to track competitors’ online and mobile ad campaigns, has launched WhatRunsWhere Advantage, a stand-alone service ...

Synamedia will showcase AI-powered tools at IBC 2025, including updates to Synamedia Go, Quortex Play and dynamic ad ...

Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now offers six new automated features designed to provide advertisers with ...

AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost sales and ROI. By harnessing AI, you can identify real ...