Michael Jordan is back in the NBA with NBC, and that network brought the sounds of “Roundball Rock” back as well. Amazon Prime is entering the league after hiring many broadcasters who were with ...

In a matchup of 2 NBA heavyweights, Giannis Antetokounmpo and the Bucks top Nikola Jokić and the Nuggets, 121-112. Stephen ...

Last year, the NBA signed a new 11-year, $77-billion media rights deal that will make the league a lot richer and dramatically alter the tune-in habits of fans when the 2025-26 season tips off this ...

Mar 5, 2025; Boston, Massachusetts, USA; The NBA logo is seen on the court before thegame between the Boston Celtics and the Portland Trail Blazers at TD Garden. Mandatory Credit: Winslow ...

Now that the analysts at the beloved "Inside the NBA" program are syndicated at ESPN, their schedule will look very different with the new TV deal. For more than three decades, basketball fans ...

The NBA’s ballyhooed return to NBC brought in a sizable audience — the most for the league’s season opener in 15 years. A doubleheader on Tuesday averaged 5.6 million viewers on NBC and Peacock, ...