By 2027, retailers everywhere will scan 2D barcodes at checkout. It's time for brands to decide how they will update ...

June 26, 1974 was an historical milestone that changed the shopping experience: That’s the date the first item was ever scanned with a barcode. Juicy Fruit gum at a supermarket in Troy, Ohio, became ...

The UPC barcode, appearing as a sequence of vertical lines on a product label, revolutionized the retail industry 50 years ago by automating price lookup at checkout. While the technology has endured, ...

2D barcodes enable traceability and authentication for modern commerce, but they require strong data foundations, from supplier to consumer. In association withGS1 US The world’s first barcode, ...

GS1 QR codes with digital links invite new opportunities for brands to engage with customers, transforming packaging into a ...

A major change is coming to supermarket checkouts soon.

RFID, NFC, and 2D barcodes have long carried more potential than most brands could use. According to experts on last week's ...